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Amazing! 1.8 Million Potential Buy Cheap Car

1.8 Million Potential Buy Cheap Car

 Indonesia will be 'attacked' series cars worth under Rp. 100 million. The market for these cheap car also was not small. Predicted there 1.8 million people in the middle class are likely to buy a car in this segment.

Marketing Director of PT Astra Daihatsu Motor (ADM) Amelia Tjandra explained that Daihatsu is now preparing to sell their bulk cheap cars, Astra Daihatsu Ayla.


Only one thing is awaited Daihatsu intention to implement the regulations related to the birth of cheap and environmentally friendly cars or Low Cost and Green Car.


In this program, each manufacturer can take off the car at a price below Rp. 90 million home is able to meet the requirements will be determined by the government. Cheap price can be obtained because the government will provide tax incentives to them.


When the regulation was born, Indonesia will be flooded with a variety of cheap cars one of which is the Astra Daihatsu Ayla. Amelia said Ayla potential and cheap car segment is huge.


"The math here, in Indonesia there are about 30 million people in the middle class. Was their annual salaries in excess of U.S. $ 3,000 (approximately Rp. 27 million). But it was not all can buy a car. We estimate that the middle class could afford that car about 6 percent, "said Amelia.


When referring to the calculation of Daihatsu and Amelia, then there are an estimated 1.8 million people in the middle class are potentially buying a car. That number, up Amelia, will continue to increase along with the increasing of the Indonesian economy and per capita income.


"The figure that's pretty. But it did not take all of us, there is Toyota, Suzuki, Nissan who also want to play," he explained.


Ayla itself by Amelia has a target of 3,000 units per month which is likely to continue to increase with increasing demand is very likely to occur.


Astra Daihatsu Daihatsu Ayla is a cheap car designed by Indonesian designer named Mark Widjaja and is currently on display at the Indonesia International Motor Show (IIMS).


Ayla heart contains a 1,000 cc engine that has a comparison BorexStroke 71x84 with three cylinders. For Astra Daihatsu Ayla top types use 3-cylinder 1,000 cc engine 5 speed automatic transmission with alloy rim ring 14 for the front and rear size 175/65.


The braking system uses disc brakes in front and drum rear. The car is using a CD player. As for the middle and lower types do not.


And for Astra Daihatsu Ayla middle and bottom type using only cans decorated rim hubcap. The ring size 13 rims wrapped in tires 155/80 front and rear.


The weight of the car by 745 kg with dimensions 3.580x1.600x1.530 mm (LxWxH). Wheelbase Ayla stands at 2730 mm, with a 4.4 meter turning radius.

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